This course investigates the transmedia forms and reception contexts of what is now known as hallyu or "the Korean wave." Topics include fan subjectivity and the “global popular,” across a broad array of texts, including music, feature films, television dramas, fan blogs, and internet video. This seminar considers how popular media shape collective identity, and explores the connections between activism, mass media, commodity culture, and their corresponding affective registers, bridging fan studies, media studies, and contemporary Korean cultural studies.