VIC301H1: Public Communication in Science


How can scientific findings be efficiently communicated to broader audiences? This course will focus on the methodologies of effective science communication by analyzing the range of available tools, principles, formats, and media. It will introduce students to various techniques of communicating scientific findings to non-specialist audiences by means of social media posts, videos, podcasts, comics, interviews, news briefs, and public speaking. Students will analyze the public’s perception of science and will discuss ways to address the concerns of science skeptics. Students will have the opportunity to create various forms of science communications material.

Completion of 4.0 credits
Society and its Institutions (3)