RSM458H1: Branding Strategy


Students will assume the role of senior marketing managers responsible for the design, implementation, and evaluation of branding strategies. Brands represent valuable assets that must be created, sustained, leveraged, and defended. This course will use case analysis and a group project to reinforce successful decision making and communication skills. Not eligible for CR/NCR option. Contact Rotman Commerce for details.

Completion of 9.0 credits including RSM350H1/( RSM250H1, RSM392H1).
Social Science
Society and its Institutions (3)