RSM458H1: Branding Strategy

Hours

24L

Students will assume the role of senior marketing managers responsible for the design, implementation, and evaluation of branding strategies. Brands represent valuable assets that must be created, sustained, leveraged, and defended. This course will use case analysis and a group project to reinforce successful decision making and communication skills. Not eligible for CR/NCR option. Contact Rotman Commerce for details.

Prerequisite
Completion of 9.0 credits; RSM251H1/RSM350H1/(RSM250H1, RSM392H1)
Distribution Requirements
Social Science
Breadth Requirements
Society and its Institutions (3)