RSM450H1: Marketing and Behavioural Economics

Hours

24L

Previous Course Number

RSM418H1

What motivates consumers, investors, employees, and managers? In this highly interdisciplinary course, we will examine topics such as the role of emotions in decision-making, “irrational” patterns of how people think about products, money, or investments, and how expectations shape perceptions. Not eligible for CR/NCR option. Contact Rotman Commerce for details.

Prerequisite
Completion of 9.0 credits
Exclusion
RSM418H1 (Special Topics in Management: Integrative Thinking - Psychology and Markets), offered in Fall 2008/Fall 2009/Fall 2010
Distribution Requirements
Social Science
Breadth Requirements
Thought, Belief and Behaviour (2)