RSM450H1: Marketing and Behavioural Economics



What motivates consumers, investors, employees, and managers? In this highly interdisciplinary course, we will examine topics such as the role of emotions in decision-making, “irrational” patterns of how people think about products, money, or investments, and how expectations shape perceptions. Not eligible for CR/NCR option. Contact Rotman Commerce for details.

Completion of 9.0 credits
RSM418H1 (Special Topics in Management: Integrative Thinking - Psychology and Markets), offered in Fall 2008/Fall 2009/Fall 2010
Thought, Belief and Behaviour (2)