RSM353H1: Consumer Behaviour



Formulating successful marketing strategies requires an understanding of consumers’ cultures, motivations, cognitions, and emotions. Students will learn how to use theoretical perspectives from psychology, economics, anthropology, and other disciplines to generate predictions about consumers, interpret consumer reactions to marketing stimuli, and develop rigorous skills in marketing analysis. Not eligible for CR/NCR option. Contact Rotman Commerce for details.

Distribution Requirements
Social Science
Breadth Requirements
Thought, Belief and Behaviour (2)
Mode of Delivery
In Class