Hours
24L
Marketing research is studied from the perspective of the marketing manager. The course focuses on the initiation, design, and interpretation of research as an aid to marketing decision making. Case studies and projects are used to provide students with some practical research experiences. Not eligible for CR/NCR option. Contact Rotman Commerce for details.
Distribution Requirements
Social Science
Breadth Requirements
Society and its Institutions (3)
Mode of Delivery
In Class