GGR252H1: Marketing Geography

Hours

24L/4T

Geography matters in the success of both public and private sector organizations. Using mostly retail examples contemporary location problems are addressed. The geographies of demand and supply are analyzed and trade area and site selection techniques are applied. The relevance of the planning context and utility of geovisualization techniques such as GIS are also briefly considered.

Exclusion
Distribution Requirements
Social Science
Breadth Requirements
Society and its Institutions (3)
Mode of Delivery
In Class