How can new ideas and technologies be transformed into valuable startups? This course introduces a strategic framework for innovation-driven entrepreneurs, focusing on the key choices new founders face. The course emphasizes balancing experimentation and learning with core strategic decisions to gain a competitive edge. Through interactive lectures, case studies, and exercises, students will learn how to apply an entrepreneurial strategy framework across various industries. This is a highly discussion-based course. Attendance and active participation are an important part of the assessment.